Vivid Lists · Intake and review

Specifications first, records second.

First the universe is defined, then it is measured, then it is built. Gaps are measured and reported, not interpolated. Every claim the file makes about itself can be checked against it.

Matching

Reconciling what you hold against what is current, with disagreements surfaced rather than silently resolved.

Consent position

Stating what basis exists for contacting each segment, and where that basis is absent.

Source appraisal

Establishing where each field can come from, how current it is, and what it is permitted to be used for.

A conversation about criteria is usually shorter than one about results.